Nebraska Furniture Mart—a furniture, electronics and appliances retailer—puts electronic tags on store items in price-sensitive categories and updates them daily. Each night, it scans 35,000 SKUs in the electronics and appliance categories on the e-commerce sites of 18 retail competitors, including Amazon.com, Best Buy, Home Depot and Lowe’s. Before its stores open in the morning, it changes the prices on the electronic tags if needed to meet its guarantee of offering the lowest price. Nebraska Furniture Mart has deployed 40,000 tags from Swedish supplier Pricer AB in its four stores. It tested the system with electronics products in 2014 and rolled it out to appliances in January 2015.
Want to see the data on this company?
This profile is only available to Platinum All-Access and Database members
Our Nebraska Furniture Mart Coverage