Companies / Internet Retailer Top 1000 spotlight: Nebraska Furniture Mart

Rank in U.S.
Performance Score:
60 out of 100

Nebraska Furniture Mart—a furniture, electronics and appliances retailer—puts electronic tags on store items in price-sensitive categories and updates them daily. Each night, it scans 35,000 SKUs in the electronics and appliance categories on the e-commerce sites of 18 retail competitors, including, Best Buy, Home Depot and Lowe’s. Before its stores open in the morning, it changes the prices on the electronic tags if needed to meet its guarantee of offering the lowest price. Nebraska Furniture Mart has deployed 40,000 tags from Swedish supplier Pricer AB in its four stores. It tested the system with electronics products in 2014 and rolled it out to appliances in January 2015.


700 S. 72nd St., Omaha NE 68114

Parent Company

Berkshire Hathaway Inc.

Merchant Type

Retail Chain

Merchandise Category

Housewares/Home Furnishings

Year Launched: 2007

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Our Nebraska Furniture Mart Coverage