Companies / Michael Kors Holdings

#328
Rank in U.S.
Performance Score:
62 out of 100

Buoyed by strong domestic digital growth in 2016, luxury fashion brand Michael Kors planned to expand its online footprint internationally. “We are on track to launch in six European countries this fall, and an additional 16 countries in Europe thereafter,” CEO John Idol says. “Our digital flagship strategy is enabling us to engage consumers with our luxury lifestyle brand and provide a best-in-class shopping experience.” While e-commerce is growing, he expects that growth to eventually plateau. If the company is to continue to grow online and at stores, Idol said the key is to use mobile as a bridge because a growing portion of the company’s e-commerce traffic comes from mobile devices.

Headquarters

11 W. 42nd St. , New York NY 10036

Parent Company

Michael Kors Holdings Ltd.

Merchant Type

Retail Chain

Merchandise Category

Apparel/Accessories

Website

MichaelKors.com
Year Launched: NA

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