Companies / J.C. Penney

#33
Rank in U.S.
Performance Score:
67 out of 100

J.C. Penney Co. Inc. is serious about making its e-commerce work in concert with its stores. “Omnichannel is not a catchphrase at J.C. Penney,” said CEO Marvin Ellison in February 2017 during a conference call with analysts. “It is a strategic process.” The department store chain released earnings and other measurements that appear to show its omnichannel strategy is working. While J.C. Penney does not break out online sales from total sales, it said digital and stores sales were both in positive territory in Q2. “We are committed to becoming a world-class omnichannel retailer, and we’re very pleased with our growth and improved functionality,” Ellison said. “This was evident in the second quarter as we delivered another significant increase in our digital business.” The retailer provided no other figures on web sales growth.

Headquarters

6501 Legacy Drive, Plano TX 75024

Parent Company

J.C. Penney Co. Inc.

Merchant Type

Retail Chain

Merchandise Category

Apparel/Accessories

Website

JCP.com
Year Launched: 1994

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Our J.C. Penney Coverage

  • June 2018
  • 12
  • May 2018
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