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HSN-owned brands Frontgate and Ballard Designs are making it easier for consumers to picture how products will look in their homes with Cimagine, an augmented reality app. Consumers who are browsing pieces on Frontgate and Ballard’s mobile site on iPhones or iPads will see a small Visualize It button on the product page of an item that is available in the augmented reality app. The shopper downloads the app, and when she scans the room she’s in using the Cimagine app, it places products she is viewing into the room on the screen, and she can drag it around the space on her device with her finger to see where it would fit. The company hopes this will decrease returns.
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