Companies / Why retailers need a new approach to loyalty programs
Geeknet Inc. in May 2015 accepted an offer of $140 million from GameStop Corp. for all outstanding common stock. The GameStop offer signaled an about-face from a $122 million purchase offer from Hot Topic that Geeknet accepted a week earlier. Geeknet, the parent company of web-only electronics and gadgets retailerThinkGeek.com, also operates ThinkGeek Solutions, which distributes video game-themed merchandise through licensed online stores. GameStop says the deal will drive deeper engagement with GameStop’s core customers, “in particular the 40 million global PowerUp Rewards members, by offering them exclusive, unique and cutting edge merchandise related to their favorite entertainment.”
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