Companies / Amazon’s role in the battle between legacy brands and startups

Rank in U.S.
Performance Score:
70 out of 100

Shaving supplies subscription service Dollar Shave Club was acquired in July 2016 by consumer packaged goods manufacturer Unilever in a deal that could be worth up to $1 billion. The company has been one of the fastest-growing online retailers since launching in 2012, growing to $152 million in sales in 2015, up 700% from $19 million in 2013. Unilever, in announcing the acquisition, said that Dollar Shave Club was on pace to eclipse the $200 million mark in sales in 2016. Terms of the deal were not disclosed. The company, perhaps best known for its viral marketing videos, the brainchild of the company’s founder and CEO Michael Dubin, has expanded into other bathroom consumables.


13335 Maxella Ave. , Marina Del Rey CA 90292

Parent Company


Merchant Type

Web Only

Merchandise Category


Year Launched: 2012

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