Companies / Discount e‑retailer jClub aims to win over former Choxi.com customers

#48
Rank in U.S.
Performance Score:
71 out of 100

NoMoreRack.com now calls itself Choxi and began redirecting visitors to Choxi.com in April 2015. At the same time the e-retailer also unveiled a redesigned website with a new color scheme and what the company calls a more contemporary design. The new name is a hybrid of the phrase “chock full” and the word “choice.” Choxi’s chief marketing officer Vishal Agarwal says as part of the rebranding, Choxi plans to expand product categories and offerings, though he did not specify which categories or how many products will be added. Part of the motivation for the rebranding was to better position the company globally, although international expansion plans aren’t yet in its future, he says.

Headquarters

381 Park Ave. South, New York NY 10016

Parent Company

Choxi.com Inc.

Merchant Type

Web Only

Merchandise Category

Mass Merchant

Website

Choxi.com
Year Launched: 2010

Want to see the data on this company?

This profile is only available to Platinum All-Access and Database members

Members unlock more Digital Commerce 360 intelligence, including:

  • U.S.-based analysis reports
  • International-based analysis reports
  • All “gated” research charts and data
  • Top 1000 Company Profiles
Already a member? Sign In

Our Choxi Coverage

  • June 2017
  • 26
  • February 2017
  • January 2017
  • 2016
  • December 2016
  • November 2016
  • January 2016
  • March 2016
  • February 2016
  • September 2016
  • 2012
  • September 2012
  • October 2012
  • December 2012
  • 2013
  • May 2013
  • June 2013
  • July 2013
  • October 2013
  • November 2013
  • December 2013
  • 2014
  • January 2014
  • February 2014
  • March 2014
  • June 2014
  • August 2014
  • September 2014
  • October 2014
  • December 2014
  • 2015
  • January 2015
  • April 2015
  • May 2015
  • September 2015