Companies / Digitally native brands show how to use consumer data when selling direct

Rank in U.S.
Performance Score:
73 out of 100

Online-only retailer Casper Sleep limits consumers’ sleeping options down to one mattress. Casper launched in 2014 selling a single type of mattress made out of memory and latex foams. The material allows the retailer to ship its mattresses—no matter what size—in a shrink-wrapped UPS box. Prices range from $500 for a twin size to more than $1000 for a king size. Casper offers a 100-night home trial that allows customers to return the mattress for a full refund. Casper expanded its product line in 2015 to include a pillow and sheet set. In June 2015 Casper raised $55 million in Series B round of funding led by investment firm Institutional Venture Partners.


230 Park Ave. South, New York NY 10003

Parent Company


Merchant Type

Consumer Brand Manufacturer

Merchandise Category

Housewares/Home Furnishings

Year Launched: 2014

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