Companies / Verishop, a new online store backed by two industry veterans, launches

#375
Rank in U.S.
Performance Score:
52 out of 100

In fiscal year 2016, digital sales grew in all regions for luxury retailer Burberry, which also relaunched its website in 2016. Burberry announced plans for a narrower product range and a sharper focus on bags and online sales. E-commerce initiatives are expected to account for about a third of the retailer’s revenue growth during the next three years. The retailer said it wants to grow Burberry.com through higher conversion, especially on mobile, and increased e-commerce penetration, particularly in Asia, while “integrating and improving customer experiences across online and offline.” Burberry also plans to grow via third-party digital players and new channels, such as social commerce.

Headquarters

Horseferry House, Horseferry Road, London SW1P 2AW

Parent Company

Burberry Group plc

Merchant Type

Consumer Brand Manufacturer

Merchandise Category

Apparel/Accessories

Website

Burberry.com
Year Launched: NA

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