Companies / Verishop, a new online store backed by two industry veterans, launches

Rank in U.S.
Performance Score:
52 out of 100

In fiscal year 2016, digital sales grew in all regions for luxury retailer Burberry, which also relaunched its website in 2016. Burberry announced plans for a narrower product range and a sharper focus on bags and online sales. E-commerce initiatives are expected to account for about a third of the retailer’s revenue growth during the next three years. The retailer said it wants to grow through higher conversion, especially on mobile, and increased e-commerce penetration, particularly in Asia, while “integrating and improving customer experiences across online and offline.” Burberry also plans to grow via third-party digital players and new channels, such as social commerce.


Horseferry House, Horseferry Road, London SW1P 2AW

Parent Company

Burberry Group plc

Merchant Type

Consumer Brand Manufacturer

Merchandise Category


Year Launched: NA

Want to see the data on this company?

This profile is only available to Platinum All-Access and Database members

Members unlock more Digital Commerce 360 intelligence, including:

  • U.S.-based analysis reports
  • International-based analysis reports
  • All “gated” research charts and data
  • Top 1000 Company Profiles
Already a member? Sign In

Our Burberry Coverage