Lighting and home decor e-retailer Bellacor Inc. named Lisa Becchetti director of customer acquisition in April 2016. In this role, she will apply analytics to drive efficiencies with existing efforts and identify opportunities to innovate new digital initiatives to increase customer acquisition, improve the customer experience and maximize core competencies to serve Bellacor’s partners. “Innovation is the cornerstone of success in the e-commerce retail space,” Becchetti says. “Through digital marketing strategies and programs that attract and retain customers, I hope to build a superior home furnishings retail experience, and create chemistry between Bellacor and its brands.”
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