Ascena Retail Group aims to reduce costs by $150 million by its fiscal 2019, and evolving the way consumers can interact with its brands online and in stores is part of its plans to accomplish that goal. Ascena, whose retail banners include Dressbarn, Maurices, Lane Bryant, Catherines, Justice and, most recently, Ann Taylor and Loft, announced the cost-cutting initiative it dubbed Change for Growth, in October. Ascena bought Ann Inc. last year in a $2 billion deal. Ascena began transitioning its store brands onto a single, omnichannel operating platform in 2016 and Justice and Maurices have transitioned completely. The company expects to move Lane Bryant, Catherine’s and Dressbarn onto the platform in 2017.
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