Breaking into ecommerce in Brazil, Latin America’s largest economy, has been a struggle for U.S. heavyweights Amazon.com Inc. and Walmart Inc. And that’s a big reason that local players, including those that operate bricks-and-mortar stores, remain formidable foes for the U.S. retail giants in the online retail market in Latin America.

Retail chains—companies that operates physical stores as well as selling online—accounted for 49.0% of online retail sales by the 500 leading web retailers in Latin America, according to Internet Retailer’s 2018 Latin America 500. That compares to 38.7% for companies like Amazon and Brazilian web-only retailer B2W Digital (No. 1 in the Latin America 500) that sell primarily online, 8.4% for consumer brand manufacturers and 4.0% for retailers that got their start selling through print catalogs and TV shopping shows.

To read the full article you must be a Digital Commerce 360 Premium Member. If you’re a member, sign in. To learn more about memberships, click here.