The holiday season keeps starting earlier and grows more complex for online retailers. Greg Zakowicz, senior commerce marketing analyst at Oracle + Bronto, a cloud-based marketing automation provider talks about how online retailers can prepare for the holiday shopping season early by finding a technology partner to handle a lot of the heavy lifting.

To get immediate access to the rest of this article and thousands more, sign up for a free Strategy Membership using the Join for Free button below. If you’re already a member, please sign in.

Want to read more? Unlock Free Strategy Membership