Genuine Parts Co. has built a new digital tool to help customers understand how U.S. trade tariffs could affect the parts they buy.

Speaking during Genuine Parts’ Q2 earnings call, CEO Will Stengel said its internal technology teams created the calculator. He described it as a tool that lets customers “understand their specific exposure to tariffs and the solutions we can offer to help them problem-solve.”

Stengel said the company has been meeting frequently with customers to walk them through how tariffs might change what they pay and how Genuine Parts can help.

“It’s a SKU-by-SKU, day-by-day game,” he said, referring to the complexity of tracking tariffs across millions of parts.

Genuine Parts tariff calculator

To deal with these changes, the company has formed what Stengel called a “global cross-functional command center.” It reviews tariff data and meets several times a week to stay on top of developments.

Chief financial officer Bert Nappier said tariffs have not caused any major cost increases so far this year, but that could change in the coming months.

“The cadence really builds from here,” he said, noting that the company expects to see more pricing changes tied to tariffs as the year goes on.

He added that most of the impact would likely show up in the third quarter. Genuine Parts sources about 20% of the its auto parts that it sells in the U.S. from China, according to Nappier. That figure is roughly the same or a little lower than competitors. He said the company recently hosted a supplier meeting in China to keep its sourcing network strong and prepare for changes in global trade rules.

Some Genuine Parts industrial customers are already using the tariff calculator, and it may offer the tool to more over time.

“We were with a customer showcasing it,” Stengel said. “It’s been well-received.”

Genuine Parts has been investing in other digital tools as well. Online sales now make up about 40% of revenue in their industrial business. That’s up more than 10 points from last year, helped by new software features that recommend products and pricing.

While tariffs haven’t disrupted the business yet, the company is preparing for what may come. As Stengel put it, “We think this is a good example of transparency and practical support at scale.”

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