Recently, a 2024 survey of online shoppers by Digital Commerce 360 and Bizrate Insights spotlighted just how difficult it can be for online retailers to pursue sustainability goals. While 81.3% of shoppers said they are motivated by whether a merchant offers free shipping, just 4.9% said they consider sustainable delivery practices when choosing where to buy. 

These responses present a quandary from a business perspective. However, many successful companies in retail and B2B ecommerce are hard at work connecting the value of sustainable practices and social contributions to their brands. In this October issue of Strategy Insights, Digital Commerce 360 went behind the scenes at a handful of these companies, some of whom have been leaders in goal-setting, as well as their industries more generally.

Download the full October issue of Digital Commerce 360’s Strategy Insights to read our new reports.

Sustainability at Amazon.com and Global Industrial

Amazon.com, for instance, has found demand for sustainable products to be essential as it sees consumers seeking out brands whose values align with their own. In B2B Global Industrial has crafted an approach that links ongoing environmental and social good initiatives with its bottom line, prioritizing innovation as a journey, not just a singular achievement.