South Korean tech giant LG Electronics Inc. aims to achieve over 60% growth in the U.S. business-to-business (B2B) market this year, according to Lyu Jae-cheol, head of the company’s Home Appliance and Air Solution (H&A) Division.

Speaking at Design & Construction Week (DCW) 2025 in Las Vegas, Lyu emphasized LG Electronics’ strategy to expand in the rapidly growing B2B home appliance sector.

“We will expand our presence in the B2B home appliance market by leveraging our product portfolio, which spans from home appliances to heating, ventilation, and air conditioning (HVAC) systems, and by providing total space solutions tailored to customers’ living environments,” Lyu said.

LG Electronics works to grow in B2B market

LG’s push into the B2B sector aligns with its broader strategy to increase revenue and diversify its business model. The company has set a long-term goal for its LG Business Solutions (BS) Company to achieve KRW 10 trillion (US$6.904 billion) in annual revenue by 2030.

At its 2024 Investor Forum, LG Electronics underscored the acceleration of its B2B operations as a key component of its transformation, with projections that B2B sales will make up 45% of total revenue by the end of the decade.

To support this expansion, LG is strengthening its core B2B businesses, including hotel and hospital TVs, digital signage, and premium laptops. The company is also increasing its focus on medical monitors, EV chargers, and smart factory solutions. It continues to develop HVAC systems and built-in appliances as part of a strategy to deliver integrated space solutions for commercial and residential environments.

A significant part of LG Electronics’ B2B strategy is its leadership in commercial display technology. The company has maintained robust growth in the segment, particularly in premium digital signage and hospitality TVs. LG Electronics’ information display business has grown at an average rate of 7% annually since 2019, and products like the LG MAGNIT Micro LED display have contributed to steady revenue increases.

In addition to its hardware, LG Electronics is expanding its cloud-based software solutions, offering services such as digital signage advertising, content management for hospitality TVs, and remote monitoring tools. It is also fostering partnerships with global B2B companies, including a recent agreement with office solutions provider Ricoh, to enhance enterprise service offerings.

By strengthening its presence in key sectors, particularly in the U.S., LG Electronics aims to position itself as a dominant force in the B2B market while sustaining long-term growth.

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