Digital Marketers are consistently the group that grows the slowest, and 2022 was no exception as Direct Marketers collectively increased their online sales by only XX% in 2022 over 2021. But that on its own is misleading, because the collective growth rate is dragged down by the poor performance of one retailer, Qurate Retail Group (No. 18 in the Top 1000), which owns the TV shopping channels QVC and HSN. Apart from Qurate, Direct Marketers held their own online, with a median growth rate of XX% in 2022,which was higher than the Top 1000 median of XX%. Retailers in this category typically have the highest conversion rate of Top 1000 merchants, boosted by the appeal of their printed catalogs and the product demonstrations on their TV shows. In 2022, the average conversion rate for Direct Marketers in the Top 1000 was XX%, down from XX% in 2021, but well above the Top 1000 average of XX%. The highest conversion rate in the category was XX% for iMedia Brands Inc., which operates the ShopHQ TV shopping network. Close behind at 10.0% was Amway, a multi-level marketing company that allows consumers to buy home goods, health products and cosmetics online from the retailer itself or its many independent sellers.

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