Smaller retailers outpace larger cohort in web sales growth

This year’s growth was a reversal of what happened in 2020, when the online growth Top 500 retailers saw was much stronger than what the next tier of retailers achieved. In 2020, shoppers turned to the web to avoid stores as the pandemic raged. The result was that online shopping growth accelerated by at least two years, based on our estimates. And in 2020, Top 500 growth was nearly two times the growth the next 500 largest retailers saw. Our analysis shows the biggest players slowed drastically this past year.

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