Top 1000 Data: Female shoppers frequent retail chains' website far more than men

Women are far more likely than men to shop the websites of retail chains and consumer brand manufacturers, while men gravitate to web-only merchants. When it comes to differences by merchandise category, men over-index in such categories as auto parts and accessories, sporting goods and consumer electronics. Meanwhile, women make up more than two-thirds of the visitors to the sites of retailers selling apparel and accessories, flowers and gifts, and health and beauty products. No big surprises there. But it is worth noting that men make up a median 39.8% of visits to retailers of food and beverages and women 60.2%. That suggests some men are making grocery purchases, at least in households that make those purchases online.

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