A large manufacturer of winches, hoists, slewing ring bearings, gear drives and related industrial products is taking a run at new and improved ecommerce.

TWG Corp., a business unit of Dover Corp., a diversified manufacturing company with annual sales of about $8 billion and based in Downers Grove, Illinois, has redesigned its B2B ecommerce site and added in a slew of updates including better search and easier ways to purchase.

Specific improvements include improved search with better tools that enable buyers to quickly find products and parts. Buyers can search by keyword, units/assemblies, part number, or serial number. An updated product selector lets buyers more quickly find parts product using a product attribute selector and a new quick order tool enables faster checkout.

With an updated product CSV upload buyers can upload products into a shopping cart, share the order information with others and make purchases on their behalf. A CSV is a comma-separated values file, which allows data to be saved in a tabular format.

Products now available online include winch recovery, utility, bumper winches, planetary winches, hoists, and gear drives. The online inventory also includes gear products, hydraulic pump drives, slewing ring bearings and rotators, and worm winches, among others.

“TWG’s online shop expands market share (for customers) by reducing the time to identify the right products, provide customer quotes, and quickly purchase TWG product and parts,” says TWG president Arjun Mirdha.

TWG, or Tulsa Winch Co., is a 91-year-old manufacturer based in Tulsa, Oklahoma, with customers in industries such as energy and marine and maritime.

Dover is a diversified manufacturing entity with divisions targeting engineered products, clean energy and fueling, imaging and identification, pumps and process solutions, and climate and sustainability technologies. In 2021, Dover grew total revenue 18.3% to $7.9 billion from $6.7 billion in 2020. Net earnings were $1.1 billion in 2021 compared with $683.4 million in 2020.

Dover has a long history of making acquisitions including more 25 companies since 2008 and nine in 2021. The company does not break out revenue for TWG or when the company was acquired.

Sign up

Sign up for a complimentary subscription to Digital Commerce 360 B2B News, published 4x/week. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, vice president of B2B and Market Research Development, at [email protected]. Follow him on Twitter @markbrohan.

Follow us on LinkedIn and be the first to know when new Digital Commerce 360 B2B News content is published.