Vartana, backed by $57 million in seed money, launched its services this week to provide managed checkout and buy-now-pay-later financing for companies involved in B2B ecommerce.

The buy-now-pay-later (BPNL) option common on retail ecommerce sites is becoming more common in B2B ecommerce.

The latest BPNL provider to appear on the B2B scene is Vartana, which announced Thursday that it had raised $57 million in seed funding.

“Buyers can solve budget constraints by paying on a schedule that works for them, while sellers get paid upfront and eliminate churn on deals,” says CEO Kush Kella, who co-founded Vartana in 2020 with Ahmed Sharif. Prior to Vartana, the two had worked together at fleet management firm KeepTruckin.

Vartana’s funding includes $7 million in equity led by technology firm Audacious Ventures  and $50 million in debt from i80 Group, a specialty finance firm.

Vartana works with mid- to late-stage technology vendors and their resellers; its financing platform pre-approves customers for payment plans through real-time automated underwriting technology, the company says. “Customers can then choose their preferred payment options and complete transactions within a few minutes through an integrated checkout experience,” Vartana says.


Among new other B2B payment firms, Resolve, a B2B payment firms related to the retail services firm Affirm, raised $25 million in equity funding in December.

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