Ecommerce technology evolves fast, and an outdated ecommerce platform can negatively impact the user experience, which in turn can hurt sales and customer loyalty. Saddled with an ecommerce platform it had been using since 2007, Bendix Commercial Vehicle Systems LLC, a manufacturer of safety technologies, energy management solutions, and air brake charging and control systems for commercial vehicles, realized more than a year ago that its existing ecommerce site had stopped meeting its customer’s needs.
Not only was the user experience clunky when it came to product searches and ordering, but the website also lacked features that its distributors wanted, such as more robust product descriptions, the ability to determine warranty eligibility, and order parts on an emergency basis. Buyers also wanted features that are now table stakes in ecommerce, such as the ability to view order history and track order status.
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