(Bloomberg)—Les Wexner, the longest serving CEO on the S&P 500 Index, is in talks to break up Victoria’s Secret owner L Brands Inc. and potentially step down from his role leading the company, according to a person familiar with the matter.

Shares of L Brands surged as much as 15%, the most in eight months, in New York trading Wednesday. The Wall Street Journal reported earlier that founder Wexner may step down as CEO and sell Victoria’s Secret. Wexner may stay on as chairman, the Journal reported

The stock has posted four consecutive annual declines in value, including a 29% drop in 2019. A representative for L Brands declined to comment.

Victoria’s Secret has reported annual sales of between $7 billion and $8 billion in recent years, but the total fell in 2018 and likely will decline again in 2019. L Brands is scheduled to report quarterly results on Feb. 26.

Between poor performance, activist pressure and questions about past association with Jeffrey Epstein, the 82-year-old Wexner had a rough 2019. The founder of The Limited and Abercrombie & Fitch is trying to turn the chain around as upstarts like Aerie and ThirdLove take market share from Victoria’s Secret. The appeal of his company’s push-up bra aesthetic has faded against competing products that are marketed as more comfortable and body-positive.

The discussions follow pushback from activist investor Barington Capital Group, which has pushed for a spinoff of L Brands’ faster-growing Bath & Body Works chain and a board overhaul in the past.

The company’s pact with Barington is up for renewal in late February, about the same time new board members can be nominated.

Barington’s stake in the company is less than 1%. The billionaire Wexner remains its largest shareholder with a 16% stake. Nevertheless, the standstill agreement shows that L Brands saw Barington’s demands as worth considering.

The Columbus, Ohio-based company, which also owns the young-adult focused Pink brand, told investors last September it was charting a turnaround for Victoria’s Secret. The plan calls for a marketing strategy that’s more inclusive and upgrading the in-store experience, while making sure core customers don’t feel alienated.

Analysts have also floated the idea of separating Victoria’s Secret from the better-performing Bath & Body Works chain.

Wexner’s fortune

Any sale won’t have a major impact on Wexner’s overall net worth. His stake in L Brands is just 14% of his $6.8 billion fortune on the Bloomberg Billionaires Index. That reflects a consistent selldown down of his stake over decades. He’s sold $1.8 billion of stock since 1993, according to calculations by Bloomberg.

Some of those sales were overseen by his then-money manager Epstein. “He votes the shares, I just decide when to sell it,” Epstein said in a 2003 interview. “If you take a look back, you’ll see I’ve made very good decisions.”

Epstein gave up his role managing the billionaire’s fortune in 2007 around the time of the financier’s arrest in Florida on charges he had sex with a minor. Wexner said last year that Epstein, who was found dead in his jail cell last summer, had deceived him and “misappropriated vast sums of money from me and my family.”

L Brands is No. 39 in the 2019 Digital Commerce 360 Top 1000.