Most grooming/hygiene‑focused retailers have web sales under $1 million

Procter & Gamble recently acquired online-only women’s shaving retailer Billie, a Next 1000 merchant Digital Commerce 360 tracks in its grooming/hygiene subcategory. This data shows where Billie fits in with other online retailers in the grooming/hygiene subcategory. The infographic also highlights key metrics for some of the largest and fastest-growing grooming/hygiene e-retailers, including those focused only on shaving products.

This infographic shows:

  • High-level figures from the grooming/hygiene subcategory in Internet Retailer’s Top 1000
  • Traffic in the grooming/hygiene subcategory
  • Total Web sales estimate for the 17 retailers in the grooming/hygiene subcategory
  • Key financial metrics within the subcategory
  • Chart focusing on e-retailer that focus on shaving products

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