Amazon loses customers who want to try on and touch products
Amazon’s push into bricks-and-mortar retail could be an attempt to capture those customers who prefer in-store shopping experiences. However, as the ecommerce giant prepares to open Amazon Go supermarkets and pop-up stores, it still intends to use heavy technology to reshape the retail space with cashierless stores.
This article features consumer responses to an August 2019 survey on Amazon.com, including responses to why consumers might shop from a store other than Amazon and what they like about the ecommerce giant.
Amazon is No. 1 in the 2019 Digital Commerce 360 Top 1000.
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