As consumers shift more of their spending online, their expectations are rising. They expect to find what they’re looking for quickly and easily. They expect a seamless integration between a merchant’s website and stores. They expect fast and accurate delivery. And they expect a smooth, simple returns process.

That’s driving retailers to open their wallets to pay for tools to bolster their operations. For example, on average, online retailers plan to invest $2.6 million to optimize their ecommerce operations this year and more than half of that money—$1.4 million—will be spent on technologies from outside providers, according to a January study conducted by web performance vendor Yottaa that was based on interviews with 141 ecommerce executives. The study finds that, on average, retailers will spend…


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