Nine retailers that sell e-cigarette and vape products made the 2018 Internet Retailer Top 1000 rankings. Last year, this niche category grew their collective online sales 41.3%—to $487.7 million from $345.0 million in 2016. This significantly outpaced the overall Top 1000 group of retailers, which saw 18.5% growth in 2017.

Here’s a look at the growth of the top players and a demographics snapshot of their customers.

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