The Me Token will be available on Style.me’s social commerce app launching in Q4. Meanwhile, five more brands will be incorporating Style.me's virtual fitting room technology its their e-commerce sites next month.

Virtual styling platform Style.me allows brands and retailers to incorporate a virtual fitting room into their e-commerce websites.

Women’s apparel retailer Pam & Gela integrated Style.me’s virtual fitting room in February 2018, and five more fashion brands will have it by September 2018, the vendor says. Pam & Gela has experienced not only an increase in conversion rate but also an increase in engagement—shoppers spend more time on the website browsing, trying on collections and buying—the retailer says, declining to provide specifics.

Here’s how it works: Inside the vendor’s virtual fitting room, a shopper can input her height, weight, bra, hip and waist measurements, as well as body type to receive accurate size recommendations from the retailer and see full outfits on the shopper’s avatar in a 360-degree view. Shoppers also can customize their avatars’ hair and skin type to look more like them.

Additional options include: viewing a shirt tucked in or left out; a heat map that will show the shopper where the garment might fit tightly on her body; an option to share her avatar on social media; and an option to add the items to her cart. Shoppers also can add multiple items to the fitting room and put together an entire outfit.

“This way, they get a hyper-personalized shopping experience and can visualize full looks in 3D and ultra-high resolution,” says Rufus Parkinson, co-founder and Style.me CEO.

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To implement the platform, Style.me 3D scans retailers’ products to reconstruct, render and simulate the product for a “natural-looking output,” the company says. Then, the virtual fitting room is integrated into the retailer’s website. On PamandGela.com, consumers click on a hanger icon on the page or on a product photo, and a pop-up screen on the right side of the retailer’s website appears with the virtual fitting room. There’s no need to navigate to a product page to virtually try on the item. A shopper can continue scrolling through the product pages and adding items to her fitting room, then create her avatar or use the default avatar when she opens the virtual fitting room for the first time.

Style.me’s app and Me Token

Separate from its virtual fitting room technology, Style.me is launching a social commerce app called Style.me+ in Q4.

The social commerce app gives consumers the ability to make money from the photos they post by including shoppable affiliate links in their posts. For example, a consumer could post a photo of herself at the beach and include an affiliate link to the e-commerce site where her swimsuit is from.

Style.me will allow content creators to earn Me Tokens—Style.me’s own form of cryptocurrency—when users like and share their content, as well as when they purchase items from content creators’ posts. Additionally, users will be rewarded with Me Tokens for engaging with content. Consumers can use Me Tokens in exchange for services on the app, such as styling advice from the content creators they follow.

Parkinson says the Me Token is in its ICO phase, or initial coin offering, which is similar to an IPO, or initial public offering in banking, but for cryptocurrency. The Me Token, launching in November once the ICO is complete, will serve as the currency for the Style.me’s social commerce app.

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The Me Token is an ERC-20 standard token, which are tokens designed and used solely on the Ethereum Blockchain that can be shared or exchanged for other tokens, or transferred to a crypto-wallet. Ethereum is similar to bitcoin in that it offers the trading of cryptocurrency.

“The main advantage [of the Me Token] is that it will be tradeable in the exchange market and can also exist on the same wallet as many other Tokens,” Parkinson  says.

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