More shoppers bought on Amazon Prime Day this year compared with last year, with 28% of consumers saying they made a purchase this year, up from 25% last year, according to an Internet Retailer exclusive survey with Toluna of 1,006 consumers conducted online July 18-19.
Plus, 42% of those Amazon Prime Day shoppers spent more than they did last year. Of the 281 consumers that purchased on Amazon for Prime Day 2018, more than 41% of them spent more than $100. Electronics and apparel were the most popular product categories for purchases.
Even though Prime Day is Amazon’s sales event, 37% of consumer browsed on e-commerce sites other than Amazon.com during Prime Day, and 51% of those shoppers bought on another retailer’s website.
Here’s a breakdown of how consumers shopped on Prime Day 2018: