With 5 million monthly site visitors and more than 600 brands sold on its site, luxury fashion retailer Luisaviaroma has a broad selection of products to offer to a huge base of potential buyers.

To better display content personalized to each specific shopper, the retailer in 2012 began using marketing technology company Emarsys to send highly targeted and specifically timed emails to shoppers. Earlier this month it added another new service from  the vendor—Web Channel—which targets and treats site visitors differently based on…

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