E-commerce platform provider Salesforce.com Inc. predicts that U.S. e-commerce sales on Black Friday will generate more online sales this year than Cyber Monday, which is online’s holiday shopping day the Monday after Thanksgiving.
Cyber Monday, which is the Monday after Thanksgiving and geared toward e-commerce, generated $3.45 billion in online sales during the 2016 holiday shopping season. That was just ahead of Black Friday’s $3.34 billion in sales, according to data from Adobe Digital Insights. However, online sales on Black Friday, which is the Friday after Thanksgiving, increased 21.6% year over year from $2.74 billion in 2015, while Cyber Monday’s 2016 sales were up 12.1% year over year from $3.07 billion, according to Adobe data. Salesforce does not have a dollar projection for 2017 online holiday sales.
Here’s how last year’s global shopping holidays stack up:
For the 2017 holiday season of Nov. 21-Dec. 26, Salesforce predicts that between Thanksgiving (Nov. 23) and Cyber Monday (Nov. 27), 86% of online orders will ship free and the average discount will be 28% off list prices.
Salesforce also projects smartphones will generate 60% of traffic to retail sites during the holiday shopping season and 37% of sales. For iPhones specifically, Salesforce predicts that 70% of orders placed on an iPhone will be made via Apple Pay.
“Salesforce expects to see continued growth not only in mobile orders and website visits, but also in newer technologies such as mobile payments and artificial intelligence,” says Rob Garf, vice president of industry insights, Salesforce Commerce Cloud. “It’s not too late for retailers to make adjustments today in order to meet consumer expectations and better compete this holiday season.”
Salesforce basis its holiday forecast on 500 million global shoppers in 53 countries and billions of transactions on its commerce cloud.