Having an e-commerce platform that fits an e-retailer’s needs and goals is critical to online success. Many of the most reliable platforms feature integrations that enable merchants to reach prospective customers through online marketplaces, social networks and a branded online storefront. And they also help e-retailers optimize their sites for mobile devices and offer easy checkout experiences for today’s on-the-go shoppers.
But some e-retailers are still working on outdated platforms that don’t offer the capabilities some of the new, more innovative, cloud-based platforms do, says Deniz Ibrahim, product marketing principal at BigCommerce, a cloud-based e-commerce platform. Ibrahim discusses how the right e-commerce platform can help retailers drive more traffic to their sites, boost conversion rates, and offer superior site performance and design—both today and in the future.
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