Having an e-commerce platform that fits an e-retailer’s needs and goals is critical to online success. Many of the most reliable platforms feature integrations that enable merchants to reach prospective customers through online marketplaces, social networks and a branded online storefront. And they also help e-retailers optimize their sites for mobile devices and offer easy checkout experiences for today’s on-the-go shoppers.

But some e-retailers are still working on outdated platforms that don’t offer the capabilities some of the new, more innovative, cloud-based platforms do, says Deniz Ibrahim, product marketing principal at BigCommerce, a cloud-based e-commerce platform. Ibrahim discusses how the right e-commerce platform can help retailers drive more traffic to their sites, boost conversion rates, and offer superior site performance and design—both today and in the future.

To get immediate access to the rest of this article and thousands more, sign up for a free Strategy Membership using the Join for Free button below. If you’re already a member, please sign in.

Want to read more?
Unlock Free Strategy Membership

Complete your free registration now to access this story and more in-depth reporting, data, and analysis

Already a member? Sign In