Sales of the largest global online marketplaces
In 2016, the total value of goods transacted on the 18 largest marketplaces around the globe, which include marketplaces operated by Alibaba, Japan’s Rakuten Inc., Nigeria’s Jumia and others, grew 21.5% to $1.09 trillion, according to Internet Retailer’s analysis. Since 2014, the same marketplaces have grown 51.7% over the three-year period, Internet Retailer estimates. By those numbers, the total value of goods transacted on these 18 marketplaces globally accounted for 44% of the $2.44 trillion spent online in the world in 2016.
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