Bridgeport, CT – June 6, 2017 – GoECart, the leading enterprise order & inventory management platform for mid-market merchants, today unveiled its corporate rebranding right in time for the IRCE trade show in Chicago. Going forward, the company will be called Pulse Commerce, reflecting its mission to level the omnichannel playing field for merchants.
The company chose “Pulse Commerce” to reflect its role in delivering a real-time enterprise-wide perspective, or pulse, on a merchant’s commerce operations across all channels. The new name supports the company’s mission, which is to breathe more life into mid-market merchants’ abilities to compete with, and win against, the world’s largest retailers.
Retailers are facing threats in every direction. B2C and B2B merchants are under attack from Amazon; Wal-Mart has decimated Main Street. Brick-and-mortar stores are closing at an epic pace. According to Credit Suisse, the retail industry could suffer far more store closures this year than ever before. In this environment mid-market retailers, with revenues in the $10mm to $500mm range, are getting squeezed from all sides.
Meanwhile, consumers are demanding to be served in ways unimaginable just 10 years ago. Shoppers expect to buy anywhere; pick up anywhere; and return anywhere, all with free and fast shipping. Shoppers want personalized fulfillment options, such as purchase online, choose the arrival date, modify the order via a contact center, and return the item at a store. Or pick up at one store and return at another.
With margins tight, or even negative, retailers are squeezing pennies out of fulfillment and shipping, via intelligent order management, automatically choosing to ship from the fulfillment center or store closest to the consumer.
The scenarios retailers must address are boundless. And it’s VERY expensive to service the modern empowered customer.
Meanwhile, the traditional Order Management System (OMS) vendors, which enable these complex capabilities, offer 7-figure starting contracts combined with long and risky implementation cycles. The popular enterprise providers are focused on serving the top 100 retailers in the fight against Amazon, but are leaving thousands of large, but not-large-enough, companies behind.
Enter Pulse Commerce.
“We are changing the game, with our modern Order & Inventory Platform that has been purpose-built for the mid-market,” said Manish Chowdhary, Founder & CEO of Pulse Commerce. “Our cloud-based platform, equipped with rich out of the box functionality, powerful APIs and revolutionary usability, serves as the central nervous system of our clients’ commerce operations, giving a complete 360 view of all orders, customers, inventory, products, pricing and promotions across every sales and fulfillment channel at all customer touchpoints. We see Pulse Commerce as a champion for underserved mid-market retailers in the midst of ruthless competition. Our offering is designed to support growth for these retailers and can scale as their businesses grow. This provides higher ROI on their technology investment over time.”
Pulse Commerce’s cloud Order and Inventory Platform creates immediate value by leveraging investments most merchants have already made in ERP, Warehouse Management, POS and front-end ecommerce systems. The OMS builds a real-time, enterprise-wide view of all orders, inventory, product catalog, promotions and customers. Detailed customer histories with deep data-driven insights are readily available to all employees to radically improve customer engagement and the brand experience, critical to protecting customer loyalty and profits.
With Pulse Commerce, a merchant can easily benchmark and track each step of their operations from order-to-cash without employing an army of data scientists, quickly identify bottlenecks and take corrective actions with confidence. More efficient workflows result in smoother and leaner operations for the merchants and happier customers. CFO satisfaction increases too, with higher inventory turns, fewer returns due to inaccurate orders, and lower shipping costs enabled by intelligent order routing. Everybody wins.
With Pulse Commerce, retailers can improve order accuracy up to 80%, reduce order processing time up to 25%, and optimize operational costs, leading to margin improvement of up to 20%.
Manish Chowdhary added, “Our innovative software architecture and solutions provide our clients with unprecedented visibility into their operations, and is deployed in a fraction of the time of the nearest alternatives. There’s nothing more satisfying than helping a David hold its own against a thousand Goliaths! We invite all growth-minded merchants to come talk to us about industry best practices and explore how we can improve their business performance.”
About Pulse Commerce
Pulse Commerce is the leading cloud platform for enterprise order & inventory management empowering retail leaders with unprecedented visibility and control of inventory, orders and customers. Retailers, such as Badgley Mischka, Hanesbrands Inc., and Goode Company rely on Pulse Commerce to improve order turnaround, increase customer satisfaction, and optimize inventory control and fulfillment costs. To learn more about how Pulse Commerce can increase your business performance by 20% or more, please visit www.pulse-commerce.com or follow @PulseCommerce on Twitter.