Blue Cross and Blue Shield of Tennessee is giving plan members with Apple watches a new digital healthcare perk.

Blue Cross of Tennessee, which has three million members and pays more than 85 million claims annually, is giving members with an Apple watch access to the health insurance companys AlwaysOn mobile app. The health and wellness app lets users track their weight, daily steps taken and calories consumed among other metrics.

The app also offers members access to health news, self-directed wellness courses, online health and lifestyle coaching, and other tools.

The integration is part of wider efforts to ensure members who use a smartphone or a wearable device can easily connect their favorite fitness or health tracker with the BlueCross member wellness portal, says BlueHealth Solutions product manager Lauren LaFontaine.

Our online wellness program is designed to be as user-friendly as possible, LaFontaine says. A big part of that involves making sure our systems work with the devices members use.


More than 80 devices are now compatible with the Blue Cross online portal, which plan members use to access a variety of tools to find providers and procedures, do cost comparisons, track and update their benefits information and connect with a wellness coach among others.

Integrating the Apple watch with its mobile app and online portal is the latest in a series of mobile updates at Blue Cross and Blue Shield of Tennessee. In December 2015 Blue Cross of Tennessee rolled out its BlueInsights mobile app for employers to identify and monitor health plan trends as well as track impacts of their healthcare initiatives.

The BlueInsights app lets users view a dashboard of health plan data across six key performance indicators for insight on financial trends, use of healthcare services and effectiveness of employer health initiatives. The application opens with a companys per member, per month financial metrics. From there, users navigate into other key performance indicator modules for in-depth analysis of trends driving health plan use including utilization, population risk, health status, member engagement and clinical outcomes, the insurer says.

For example, a group administrator reviewing a utilization report might find that employees are accessing emergency rooms at a high rate.