The online and TV retailer named Bob Rosenblatt CEO.

Evine Live Inc. has appointed Bob Rosenblatt to its top role, six months after he stepped in as interim CEO when Mark Bozek left the web and TV retailer.

Evine Live, formerly known as Shop HQ, is No. 115 in the Internet Retailer 2016 Top 500 Guide with $318.6 million in 2015 online sales. 

Rosenblatt has worked more than 25 years in the retail industry, including as group president and chief operating officer at Tommy Hilfiger from 2004-06; chief financial officer and chief operating officer at HSN Inc. (No. 25 in the Top 500), where he worked from 1996-2003; and chief financial officer at Bloomingdale’s (part of Macy’s Inc., No. 6), where he worked from 1983-96. Since December 2006, he has run Rosenblatt Consulting LLC, which works with investment firms determine value in public and private consumer companies and helps retail firms bring products to market, according to his LinkedIn profile.

“Since assuming the role of interim CEO earlier this year I feel we have made significant progress towards improving the company’s merchandising balance, accelerating the development of engaging brands our customers love and prioritizing profitability for continued shareholder growth,” Rosenblatt said in a statement Thursday. “We feel interactive video commerce is the most dynamic opportunity in the retail landscape today and we are positioned well to continue to deliver this experience to our customers.”

Rosenblatt will remain on Evine Live’s board but will step down as chairman.


“Bob’s proven leadership, his years of both traditional retail and electronic retail experience, and his abilities to inspire and coalesce the team around him makes him the perfect person at this exciting time in video commerce,” said Landel Hobbs, Evine’s new board chairman.

Evine Live has undergone several rounds of executive changes in the past 18 months. In May, the retailer appointed a new chief merchandising offer, Michael Henry, to fill the position left open when Penny Burnett left after less than a year.

In February, Bozek resigned as CEO after holding the position since June 2014. Chief strategy officer Russell Nuce also left in February.

In April 2015, Evine Live made sweeping changes to its management. The retailer eliminated the position of president, replaced its executive vice president and chief financial officer, and announced the departure of its senior vice present and general counsel. The restructuring came a month after a rebranding effort: became and parent company ValueVision Media Inc. changed its name to Evine Live Inc. Before changing its name to ShopHQ in mid-2013, the company did business as ShopNBC.