The digital marketing vendor says mobile accounted for more than half of its revenue during the second quarter.

Mobile commerce accounts for 40% of e-commerce revenue among retail clients of Criteo S.A., the vendor’s CEO, Eric Eichmann, said Wednesday during a conference call with analysts.

As consumers have grown increasingly willing to make purchases on mobile devices, retailers and other businesses have likewise shifted their ad budgets to court those shoppers. The vendor noted its clients spent more than half of their ad budgets with the vendor on mobile ads in the second quarter, the second straight quarter that mobile ads have accounted for the majority of Criteo clients’ ad budgets.

Criteo also is seeking to capitalize on the increasingly fragmented e-commerce landscape in which many shoppers move between devices as they shop online. The vendor’s universal match technology attempts to stitch together consumer profiles across devices using anonymized customer-relationship management IDs that are pooled together within Criteo’s system. Roughly 66% of the vendor’s clients use universal match technology, the vendor said. The technology enables Criteo to identify when a consumer logs into one device with one retail advertiser and on another device with another retail advertiser as long as the CRM ID is the same.

“As commerce becomes more and more fragmented across devices, advertisers increasingly need seamless solutions across consumer touch points,” Eichmann said, noting that “matched users” accounted for 47% of the revenue merchants generated via Criteo’s technology during the quarter.

For the second quarter ended June 30, Criteo reported:

  • Revenue of $407.2 million, up 36.1% from $299.3 million during the same period last year.
  • Net income of $13.3 million, up 241.0% from $3.9 million.
  • 11,874 clients, up 38.7% from 8,564 a year earlier.

For the first half of the year:

  • Revenue of $808.5 million, up 36.2% from $593.5 million during the same period last year.
  • Net income of $31.9 million, up 82.3% from $17.5 million.