The online and TV retailer’s appointment of Michael Henry is another in a series of management changes for Evine.

Web and TV retailer Evine Live Inc. continues to reshape its executive leadership with the appointment of Michael Henry as chief merchandising officer and a senior vice president.

Henry brings more than a decade of home shopping experience to Evine Live, formerly Shop HQ and No. 115 in the Internet Retailer 2016 Top 500 Guide. He fills the role left vacant in March when Penny Burnett left the company after less than a year.

Henry had been chief merchandising officer at Eastern Home Shopping & Leisure Co. in Taiwan, and prior to that spent three years at QVC Italy (QVC is No. 69 in the 2015 Europe 500) as merchandising, planning and programming director. He also has was at HSN Inc. (No. 25) for eight years as senior vice president of Beauty and has worked in marketing roles at Lancome Inc., Yves Saint Laurent Beaute and Elizabeth Arden.

“His background in retail, and especially his 10 years spent in home shopping, will be a great asset for our organization,” says Bob Rosenblatt, the e-retailer’s chairman and interim CEO. “Michael has spent over three decades building brands and driving profitability and sales for the companies he’s worked for, and I’m excited for him to do the same at Evine Live. I look forward to the focus he will bring on furthering our company strategies of expanding our product assortment and proprietary brands.”

Henry’s appointment is the latest leadership change at Evine. The retailer has been seeking a new CEO following the February exit of Mark Bozek, which prompted Rosenblatt to step in. Bozek took over as CEO in June 2014, replacing Keith Stewart. Evine’s chief strategy officer, Russell Nuce, also left in February. In April, the retailer named Nicole Ostoya chief marketing officer and an executive vice president, and promoted Lee Goehring to vice president of merchandising for the Home and Consumer Electronics categories.

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The most recent changes follow an April 2015 shakeup not long after a corporate and e-commerce site rebranding. Evine made sweeping changes to its management a little more than a year ago when it eliminated the position of president, replaced its executive vice president and chief financial officer, and announced the departure of its senior vice present and general counsel. Burnett joined Evine as chief merchandising officer when those changes were announced.  

Evine Live in late March reported that online sales of $105.1 million accounted for nearly half of its fourth quarter revenue, driven largely by a surge in sales on mobile devices. About two weeks before its fiscal Q4 2015 earnings report, Evine took a $17 million loan to bolster the company’s liquidity.

 

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