A week after Groupon Inc. reported declining revenue, the online retailer and marketplace operator today laid off 30 members of its customer service staff. It continues to employ “hundreds” of customer service staff in North America and nearly 10,000 employees worldwide.

The move comes as Groupon, No. 26 in the Internet Retailer 2016 Top 500 Guide, embarks on what CEO Richard Williams calls “a new strategy that we believe sets a stronger stage for long-term success.” That strategy means selling more high-margin goods in fewer markets. “I said that we would streamline how and where we do business, that we would dramatically increase our customer acquisition efforts and that we would move away from empty calories—those low-margin product categories that drive short-term revenue but fewer long-term benefits—particularly in our shopping business,” he wrote in a letter to shareholders last week.

Today’s move follows a much larger layoff in September when Groupon eliminated about 1,100 positions from international offices around the world.

Groupon last week also named Mike Randolfi as its chief financial officer, succeeding interim chief financial officer Brian Kayman. Randolfi had been chief financial officer at online travel company Orbitz Worldwide Inc. He has also held a number of senior finance roles at Delta Air Lines Inc., including senior vice president and controller.