Former Beats Music CEO Ian Rogers joins LVMH Moet Hennessy Louis Vuitton in a newly created position.

Luxury retailer LVMH Group plans to amp up its digital presence with the hiring of former Beats Music CEO Ian Rogers as chief digital officer, a new position.

LVMH Moet Hennessy Louis Vuitton SE, No. 56 in the Internet Retailer 2015 Europe 500 Guide, did not give details about Rogers’ role in e-commerce, but Bernard Arnault, chairman and CEO of LVMH, on Tuesday said, “I am happy to welcome Ian into our Group to strengthen our digital ecosystem. He will build on the foundations laid by Thomas Romieu, take the Houses to the next level and explore new opportunities for the Group in the digital sphere. Ian will bring his extensive experience in high-end digital ventures and his innovation-driven spirit to develop LVMH leadership in the digital luxury field.”

LVMH had an Internet Retailer-estimated $481.6 million in web sales in 2014. Total revenue grew 6% in 2014 to $32.8 billion, with European sales up 3%, according to data.

Rogers was most recently senior director at Apple Music, taking that role in August 2014 after Apple announced in May 2014 that it was acquiring subscription streaming music service Beats Music and Beats Electronics, which makes headphones, speakers and audio software. Rogers had been CEO of Beats Music since January 2013. He has spent most of his career in the music business, starting as a webmaster in 1993 for the Beastie Boys and then at software maker Nullsoft, which AOL bought in 1999, according to his LinkedIn profile. Rogers in 2001 founded music software company Mediacode, later taken over by Yahoo, where he became vice president and general manager of music, according to LVMH. Rogers starts at LVMH in October, the company said.