Singapore, 24 February, 2015 – CEVA Logistics, a leading global supply chain management company, announced today that it has won a new contract with Xiaomi, the world’s third largest smartphone manufacturer, to operate their warehouse and distribution in Malaysia. 

Xiaomi’s unique business strategy of selling products directly to consumers, primarily through their online site, Mi.com requires the company to have a strong supply chain management provider who understands e-commerce and is able to handle their distribution center’s logistics needs from end to end.  

Under the terms of this contract, CEVA will manage the 1,500 sq m e-commerce distribution center which holds Xiaomi’s handsets and accessories. CEVA’s services include receiving, checking, storage, orders picking process, packaging and orchestrating all shipping and administration across the country.  

Hugo Barra, Xiaomi’s Vice President, Global, said: “Making sure Mi fans are able to purchase Mi products and to receive them on time is of utmost importance, and working with the right partners is key to that. We are confident that CEVA, through its warehouse and logistics solutions, will help Xiaomi continue to provide an excellent online buying experience in Malaysia.”

Elaine Low, CEVA’s Executive Vice President for South East Asia said: “We are delighted to support Xiaomi as their trusted logistics partner for e-commerce fulfilment in the Malaysian market, where agility and responsiveness are critical. With the explosive growth of e-commerce in South East Asia, CEVA has been working closely with our customers to provide flexible and optimized supply chain for their e-commerce activities.”

For more information contact:

CEVA Logistics
Wen Dee Foo
Director, Marketing and Communications, CEVA
Tel: +65 65072600
Email: wendee.foo@cevalogistics.com

About Xiaomi:

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn’t need to cost a fortune. At Xiaomi, we’ve brought together smart people from Google, Kingsoft, Microsoft, Motorola, Yahoo, and other Internet and tech companies from around the world to bring that vision to life. We create remarkable hardware, software, and Internet services for – and with the help of – our Mi fans. We incorporate their feedback into our product range, which currently includes Mi 4, Mi 3, Mi Pad, Mi Box, Mi TV, Redmi 1S and Redmi Note, Mi Power Bank and other accessories. We find the most direct ways to sell to customers to keep our prices competitive. And with more than 17 million handsets sold in China in 2013 and products launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines and India, we are ready to go global. 

CEVA – Making business flow 
CEVA Logistics, one of the world’s leading non-asset based supply-chain management companies, designs and implements industry leading solutions for large and medium-size national and multinational companies. Approximately 44,000 employees in more than 170 countries are dedicated to delivering effective and robust supply-chain solutions across a variety of sectors where CEVA applies its operational expertise to provide best-in-class services across its integrated network. For more information, please visit www.cevalogistics.com

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