NatureBox.com lets snack lovers filter products by taste preferences, nutritional requirements and dietary restrictions, and then entices them to buy with large, rich photos, ingredient information and reviews. The web-only retailer, which offers subscribers a box of snacks for as little as $15.95 per month, accumulates data about each customer’s preferences in order to offer each the shopper the 20 to 30 products most likely to appeal to him, says NatureBox co-founder and chief marketing officer Ken Chen. Founded in 2011, the e-retailer sold 50,000 boxes in 2012, 1 million in 2013 and expects to sell 3 million in 2014, Chen says. He says NatureBox hopes to one day use the data it collects about consumer tastes to sell its snacks in bricks-and-mortar stores, tailoring its assortments to local preferences.

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