SOCIALBAKERS, the company major global brands rely on for social media analytics, announced today it has secured $6 million funding to further expand its category-leading social media measurement platform. The current round was led by Index Ventures, with additional follow-on funding from first-round investor Earlybird Venture Capital.

Socialbakers is trusted by the biggest brands in the world, including, McDonald’s, Nestle, Henkel, LVMH, Vodafone and many more.

More than a fifth of all Fortune 500 companies are Socialbakers’ clients and in total, each month more than 450,000 marketing executives use Socialbakers comparative analytics platform to measure social media performance across all major networks including Facebook, Twitter, YouTube, LinkedIn and Google+, and to optimize their social marketing strategy.

By implementing Socialbakers, brands are able to efficiently compare their social media activities with the competition. In just two years since launch, Socialbakers, with its user-friendly platform, has established itself as a global leader in the field of competitive intelligence and social media benchmarking, measurement, statistics, and brand performance metrics.

The company recently gained worldwide recognition for measuring real-time global Facebook & Twitter analysis for the London 2012 Olympics and this month’s US Presidential Election.

Today, Socialbakers.com is the single most-cited source for global social media statistics, monitoring 10 million social media corporate profiles.

“There is no question that Socialbakers leads this space. Their name is now synonymous with intelligent social media measurement and benchmarking,” said Index Ventures Partner, Jan Hammer.  “With a management team as deeply committed to becoming the authority in social media measurement, it is both a pleasure and exhilarating to be part of their astonishing business.”

Socialbakers is also renown for establishing industry-accepted social media KPIs and measurements, such as Socially Devoted, which measures the quality of customer service in social media channels.

To satisfy growing global demand for its social measurement platform, Socialbakers has rapidly expanded its team over the past two years, adding new offices in Sao Paulo, Mexico City, Dubai and Istanbul, in addition to its Prague, London, Munich, Paris and San Francisco bases.

“With this funding, we will continue building our platform’s social measurement features to help companies target their audiences more efficiently, while allowing them to react quickly to the ever-changing social media environment and providing dedicated global care to address their individual needs,” said Socialbakers CEO Jan Rezab.

For more information about Socialbakers’ social media analytics tools, visit www.socialbakers.com.

About Socialbakers:

Socialbakers.com is a user friendly social media analytics platform which provides the only global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.

Since 2009 Socialbakers has continuously developed innovative tools for companies to measure and maximize the effectiveness of their social marketing campaigns across all major social networks. With more than 160 employees located in 10 offices worldwide, Socialbakers is one of the world’s fastest growing social media and digital analytics company.

Defined by rapid product innovation and relentless dedication to customer success, Socialbakers is closely connected with key social and digital companies, such as Twitter, Facebook, YouTube, LinkedIn and Google+.   In the world of social marketing, where tactics and strategies are rapidly evolving, Socialbakers continually develops and improves products in order to fit the individual needs of our clients.

Recognizing the utility of Socialbakers’ products, Facebook has awarded Socialbakers three Preferred Marketing Developer badges.

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