New York City – Longboard Media<http://www.longboardmedia.com>, the leading provider of digital advertising across premium shopping sites, has appointed Jim McCabe Vice President of Sales. Heading its new established sales office in New York City, McCabe joins Longboard Media as the company experiences record industry growth.
“Jim brings a wealth of industry knowledge, management experience and a proven track record in growing media brands,” said Longboard Media CEO Jim Barkow. “We are very pleased and privileged to have him join the team at a pivotal point for our company and the market as a whole as e-commerce revenue jumps off the charts.”
Longboard Media connect clients with an audience of more than 63 million consumers that has continued to grow exponentially since its founding in 2008 by eBay shopping pioneers Jim Barkow and Scott Engler, boasting double digit profit increase every year since. With marketers planning to increase their shopper marketing budgets by 45% in 2012 and totals for e-commerce revenue totaling upwards of $226 billion, the company is scaled for tremendous growth in 2013. Since 2011, Longboard Media has expanded its network from five retailers to more than 30 marquee online retailers, shopping publishers and mobile commerce businesses.
McCabe oversees Longboard Media sales and focuses on the strategic growth of the company, in addition to driving new business development initiatives. A 20-year media industry veteran, McCabe has led a number of magazines and advertising networks in sales, marketing, advertising, and client services and has developed multimedia marketing programs for clients such as American Express, Hershey Foods and AT&T. He has held senior management positions at Inc., Fast Company, Terra, and Ziff Davis, among others.
“Longboard Media offers the next frontier in advertising. With dozens of companies participating in our network, retailer adoption has reached a tipping point-allowing us to deliver ‘shopping’ consumers directly to brands,” said McCabe. “I am proud to join the Longboard Media team and build upon the success of our digital sales efforts.”
To schedule an interview with a Longboard Media representative, please contact Shawna Seldon, The Rosen Group, 212 255 7541 or shawna@rosengrouppr.com<mailto:shawna@rosengrouppr.com>.
About Longboard Media
Longboard Media connects brands with consumers actively in-market. Longboard Media is a trusted partner of premium shopping publishers and advertisers, providing targeted, relevant advertising solutions that enhance the shopping experience and turn shoppers into buyers. Longboard Media is headquartered in San Francisco. Founded in November 2008 by Scott Engler and Jim Barkow, Longboard currently works with clients such as Overstock, Shopsavvy, Become.com, Shop.com. For more information, please visit www.longboardmedia.com<http://www.longboardmedia.com>. Join Longboard Media on Facebook<http://www.facebook.com/LongboardMedia>; Follow them on Twitter<https://twitter.com/#!/longboardmedia>.
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