Monica Woo, formerly president of the consumer floral division at online retailer 1-800-Flowers.com, has been named executive vice president and chief marketing officer at NutriSystem Inc., a retailer of dieting products and services that generates nearly half its revenue online.

Woo, who has also been president of Bacardi Global brands and led online banking initiatives at Citibank and Deutsche Bank, will be responsible for all e-commerce and marketing efforts at NutriSystem.

“Monica`s incredibly impressive background in online sales and direct response, coupled with her extensive consumer brand knowledge will be an invaluable asset to NutriSystem, says Joe Redling, president and CEO. We are always looking for ways to grow our customer base, further increase NutriSystem`s sizeable e-commerce scale and reach and strengthen our brand preference across all marketing platforms. We are fortunate to have such a talented and experienced executive to lead our critical function of marketing and e-commerce.”

Woo calls NutriSystem a dynamic brand that is poised to continue its impressive growth to further solidify its leadership position in the weight loss category. I am looking forward to joining the team of talented, highly accomplished and passionate people who are committed to catapult the brand to the next level.”

1-800-Flowers.com is No. 36 in the Internet Retailer Top 500 Guide. Vibhav Prasad, senior director of web merchandising at 1-800-Flowers.com, spoke at the Internet Retailer Conference & Exhibition in June and his audio-visual presentation at IRCE 2008 is available on CD-ROM.