Amazon could face a theoretical fine of as much as 26 billion euros ($28 billion) for future noncompliance with the DSA. Repeat offenders could be barred from operating in the EU.
Online retail sales shot up during the pandemic, and that has retailers and brands exploring new ways to capture a share of that growth. They’re finding better ways to personalize offers, fulfill orders, increase marketplace sales and market to online shoppers amid tougher privacy regulations. Here are four case studies of recent tech-driven successes.
Longstanding online consumer-tracking practices are nearing an end thanks to recent actions by Google and Apple. How will online retailers be affected, especially in the Google-dominated world of web advertising?
Changes to privacy settings in Apple's iOS mobile operating system make it harder for marketers to track app users and create personalized ad campaigns. Soon, the tech giant will make email open rates practically useless.
The European Commission said it will investigate whether Facebook misuses a trove of data gathered from advertisers to compete against them in classified ads. It will also check if the company unfairly ties its Marketplace small ad service to the social network.
That’s up from 28% pre-COVID-19, according to a new global study of 5,000 consumers. Plus, retailers may want to reduce the number of messages they send, the research suggests.
The department’s antitrust division and state attorneys general have been investigating the company since last year over its conduct in the digital advertising market.