The department’s antitrust division and state attorneys general have been investigating the company since last year over its conduct in the digital advertising market.

CCPA represents an overall change to how consumer data is acknowledged, gathered, and tracked. We've reached a new era of data privacy.

The California Consumer Privacy Act, which took effect Jan. 1, represents the most far-reaching U.S. law giving consumers rights to know what companies know about them. Here are some tips on how retailers can avoid missteps in complying with this important new legislation.

Google’s $2.1 billion acquisition of the maker of smartwatches and fitness trackers advances the ambitions of Google parent Alphabet Inc. to expand in the healthcare sector by adding data from Fitbit’s more than 28 million users.

Even after cookies are gone, targeted advertising won’t go away completely. Google has proposed changes that would allow tracking to continue without passing personal information back to advertisers.

A wave of startups, law firms and consultants are looking to take advantage of businesses' anxiety—and to capture some of the $55 billion that companies are expected to spend on initial compliance with the law.

California’s law gives people the right to learn what personal data companies have collected and for them to request those companies refrain from selling that information.

The answers, released by the House subcommittee overseeing the probe, come as antitrust scrutiny of the companies has escalated rapidly.

Google already has measures in place to protect user privacy, for instance, by requiring publishers to get consent from individuals for targeted adverts.