Retailers can expect fresh opportunities and challenges, technological advancements and possible consolidation in 2021, the Digital Commerce 360 staff says. Shopping patterns are unlikely to return to the 'normal' of late 2019.
CPG brands should know winning online is not about staying ahead of new, challenger brands. It’s about anticipating the needs of the market and taking control of their ecosystems.
Kellogg says its ecommerce investments over the past two years helped it respond quickly and seize opportunities when lockdowns related to COVID-19 sent online grocery sales to record levels.
Weber Logistics, a third-party logistics company with a strong focus on clients involved in ecommerce, is planning to grow its services with new funding from Stellex Capital Management, an investment firm specializing in logistics and transportation businesses. The companies did not disclose the terms of the deal.
It’s crucial to measure the many performance metrics in B2B ecommerce and figure them into a company’s return-on-investment formula, Unilever’s global ecommerce director Marta Dalton said in a presentation Tuesday during B2B Next 2020.
Just as LinkedIn replaced the traditional resume, digital versions of the traditional sell sheet can break out as an effective way for consumer packaged goods suppliers to attract buyers, writes Brandon Leong of RangeMe, a provider of an internet-based sourcing platform.
The vegan beauty brand has doubled down on personalization with interactive quizzes, receipt-scanning incentives and improved product recommendations—increasing the data insights at its fingertips and boosting conversion rates by 120%.
Breaking down new consumer behavior by sectors and demographics reveals how things have changed during the pandemic—and how retail might evolve after COVID-19.