Major retailers and consumer brands including eBay, Colgate, Ghirardelli, Newegg and Stanley Black & Decker are using generative AI today to speed product detail page content creation or optimization. While some have AI-created content live today, others are still perfecting their tools before debuting them to the public.
Ghirardelli’s ecommerce content operations and development manager shares how the major chocolate brand is using AI to make decisions about product detail page images.
Brands positioning themselves as environmentally friendly invest in making their online shipments more sustainable by eliminating plastic or using recycled or compostable materials. These packaging materials are often more expensive, but new options are emerging that can reduce the additional cost of backing up a brand’s commitment to protecting the planet.
With a goal to be plastic-free by 2025, personal care and home products brand Grove details ways it makes direct-to-consumer shipping more sustainable.
With shipping costs increasing more than 50%, Cleancult’s focus is on expanding its products into retail stores instead of shipping its cleaning products direct to consumers.
Artificial intelligence allows digital marketers to quickly test how consumers respond to ads, images and emails. Over time, the algorithm learns, and its predictions become more accurate. Learn how three retailers increased their online sales after investing in AI.
The grocery retailer says ratings and reviews will help customers make better buying decisions, encourage them to try unfamiliar products and provide valuable consumer data.
