Logik.io will use the funding to further develop its business of offering digital technology for helping B2B buyers find, configure and purchase recommended products, the company says.
Kathleen Lewarchick | | Digital Commerce 360 | B2B
Introduced by the gaming world, visual commerce technology is making its mark in B2B digital commerce. When online buyers can visualize how a product works in their environment, it smooths the path to purchase, writes Kathleen Lewarchik, vice president of marketing at Xngage.
Rotochopper Inc. is using a new online configure-price-quote (CPQ) system to help customers more quickly and accurately order massive wood-thrashing machines that have thousands of components and can cost several hundred thousand dollars.
Product manufacturing firms are struggling to balance the requirements of personalization, quality, and timely delivery. Under such circumstances, online visual configurators provide manufacturers with the edge they need to deliver product customization, offer a better digital customer experience, and increase sales, writes Ketan Panchal, a design manager at Hitech CADD Services.
Following its rollout last year of its “advanced suite” of software in its B2B Edition, BigCommerce has acquired B2B Ninja to offer an online price-quoting tool for companies of all sizes that deal in high volumes of quotes, BigCommerce says.
To deal with the complex pricing needs of its customers, chemical manufacturer Wacker Chemie AG installed an artificial intelligence-based pricing engine to proactively provide customized price quotes across all its sales channels.
By connecting their ecommerce platform to a real-time price calculation engine, businesses can deliver prices optimized for current market data and personalized to each buyer, Valerie Howard of PROS writes.
Because of fluctuating raw material supplies and buyers’ demand for product customization, manufacturers of equipment designed for process manufacturing industries should adopt configure-price-quote technology to provide higher levels of product customization and winning price strategies, writes Usha B. Trivedi of Hitech CADD Services. Pictured above: CPQ displays of pressure tanks designed for process manufacturers.
The manufacturer and distributor of industrial valves and instruments used in operating industrial and residential facilities has launched MyEmerson as an online product and services portal for engineers.
Voice-activated tools combined with online configure-price-quote technology offer the potential to bring a new level of customer experience to the ordering of complex products. It’s the next frontier in B2B commerce.