Expanding customers and revenue through online stores: In this third part of a three-part series exclusive to Digital Commerce 360 B2B, Anne Rung, director of public sector for Amazon Business, discusses how digital storefronts help small businesses spend less on marketing materials while gaining new customers outside of their base market in government and other industries.
The procurement process for buyers of construction equipment, parts and tools is complex and challenging, and one that Amazon is gearing up to serve in its typically powerful way, writes Luke Powers, CEO of Gearflow.com, in this first of a two-part series.
Amazon Business is now letting customers automatically reorder office supplies like rolls of packaging tape and toilet paper via a Wi-Fi-connected weight-sensing portable shelf. Above: the Amazon shopping app and the Dash shelf used for stocking paper towels and other items.
An effective digital procurement system can help manage multiple organizational goals, including tracking company-wide spending in a decentralized system that authorizes purchasing by a large staff, writes Dave Brittain, director of Amazon Business UK & Ireland.
By using APIs to automate data flow, sellers on Amazon Business can realize diverse benefits—like gaining data to improve advertising performance and providing real-time insights into the many data points needed in complex B2B transactions, Rohan Thambrahalli of UpstartWorks writes.
Among the digital ways companies can connect with customers and prospects outside of in-person meetings, online B2B sellers should check out video content like Amazon Live to engage customers, Rohan Thambrahalli of UpstartWorks writes.
International markets account for more than a quarter of Amazon’s revenue, and the ecommerce giant controls much of online retail in Western Europe and Japan. The remaining big markets where it does not yet operate an online marketplace all pose challenges, and Amazon’s biggest opportunity may be in an arena that doesn’t involve sales to consumers.
Overcoming the incumbent supplier advantage: In this first of a 3-part series on government procurement exclusive to Digital Commerce 360 B2B, Anne Rung, director of public sector for Amazon Business, discusses how small businesses can successfully compete online against established suppliers to government agencies.