2019 Online Consumer Packaged Goods Report

How CPG manufacturers are adapting to ecommerce
$299.00
Number of licenses:
Number of licenses:

Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, ecommerce rankings, and databases. Learn more about our 360 Premium Memberships.

2019 Online Consumer Packaged Goods Report

The sharp uptick of ecommerce sales has forced consumer packaged goods (CPG) manufacturers to re-think their channel strategies. As ecommerce grows, CPG companies are spending billions of dollars to catch up in an arena that many of them largely ignored until recent years. 

Ecommerce is—by far–the fastest-growing sales channel available in an otherwise slow-growing U.S. CPG market. While ecommerce is still a small segment for most CPG categories, manufacturers realize they have to win online to remain visible and relevant to consumers. And winning online must include a presence on Amazon, which has emerged as a significant player in the CPG market.

The 64-page 2019 Online Consumer Packaged Goods Report examines the ways CPG manufacturers are building their ecommerce businesses using strategies that include working with online retailers, selectively selling directly to consumers and collectively spending billions of dollars on strategic acquisitions of upstart brands like razor maker Harry’s Inc. and snack brand Graze. The report also includes the results of an exclusive survey of 510 CPG shoppers about buyers about their purchasing behavior, category favorites and reasons for selecting the online channel over stores.

View the table of contents for full details on what’s included in the report.

What's included in the 2019 Online Consumer Packaged Goods Report

  • View the table of contents for full details
  • Survey results: 510 CPG buyers reveal their purchasing behavior
  • 20+ charts and tables
  • Why Amazon is essential to the online CPG market
  • Total ecommerce sales and sales growth estimates of 14 major CPG manufacturers
  • Why shoppers buy CPGs online & top destinations for online CPG shoppers
  • Insights from consultants and CPG executives
  • Notable strategic acquisitions in 2018 and 2019
Personal care products top the list of CPG items purchased online, cited by

72%

of consumers surveyed

Among consumers surveyed,

60%

buy household supplies online

More than

80%

of online CPG shoppers buy from Amazon

What you get

Online Consumer Packaged Goods Report

How CPG manufacturers are adapting to ecommerce

  • Online Consumer Packaged Goods Report
  • Survey results: 510 CPG buyers reveal their purchasing behavior
  • 20+ charts and tables
  • Why Amazon is essential to the online CPG market
  • Total ecommerce sales and sales growth estimates of 14 major CPG manufacturers
  • Report PDF $299

    Buy Now

Gold Membership

Gain access to our full library of research reports, charts and data, and paywall content on the site.

  • Online Consumer Packaged Goods Report
  • Survey results: 510 CPG buyers reveal their purchasing behavior
  • 20+ charts and tables
  • Why Amazon is essential to the online CPG market
  • Total ecommerce sales and sales growth estimates of 14 major CPG manufacturers
  • Access to All Reports Published
  • Access to All Charts & Data
  • Online Database Access

    Top 500 Basic

  • $2995/year

    See Plan Details

Platinum Membership

Ultimate Intelligence Package. Includes all Gold Membership benefits and access to our Basic Plus Database packages.

  • Online Consumer Packaged Goods Report
  • Survey results: 510 CPG buyers reveal their purchasing behavior
  • 20+ charts and tables
  • Why Amazon is essential to the online CPG market
  • Total ecommerce sales and sales growth estimates of 14 major CPG manufacturers
  • Access to All Reports Published
  • Access to All Charts & Data
  • Online Database Access

    Top 1000 Basic Plus and all International Databases

  • $4995/year

    See Plan Details

Benefits of Upgrading to a 360 Memberships

Upgrade to our Gold and Platinum membership plans to unlock the intelligence and in-depth analysis of all of our research reports yearly. Gold and Platinum members gain access to all published research reports, paywall content on the site (includes charts and data), and Online Databases*, which rank, profile and include data on over 2,500 e-retailers globally. (*Gold and Platinum plans include different database packages)

See Memberships Plans

Database Memberships: Our proprietary data establishes the benchmark for digital commerce. We’ve tracked thousands of retailers across thousands of metrics for over 10 years to assemble databases that set the standard for the industry. Our new database memberships let you access the level of information you need.

See All Databases

$299.00
Number of licenses:
Number of licenses:

Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, ecommerce rankings, and databases. Learn more about our 360 Premium Memberships.